Mobile Marketing Training

Designing and Managing Successful Mobile Programs

Length: Partial day

Workshop Size: 8-20 Participants

Audience: Those teams tasked with delivering mobile programs or campaigns for clients: account management, program managers, planners, strategy and analytics and social. Experience with mobile programs ranging from limited to extensive.

Description:

There are more than 300mm mobile subscribers in the US and over 68% of them use smartphones, plus over 50% of US adults own a tablet. Mobile has become THE major new channel to connect consumers with brands and companies. Mobile ad spending is expected to top $15B in 2014 along. From simple phone calls to SMS to coupons to applications to video to social media there is a wide range of ways to connect effectively via a mobile device. The trick is to know the possibilities and limitations of each when recommending, creating and managing a mobile program or campaign.

This workshop will help you recommend, sell in and manage a solid mobile campaign that integrates with the broader digital and broadcast (if any) marketing efforts to create a seamless experience for the consumer. The class focuses on how to scope out a campaign, set expectations internally and with your client, determine the elements needed to create and launch a campaign, speed bumps that might get in your way, aligning the program within the context of a larger campaign, where social fits and, if necessary, how to bring the campaign to a multi-country audience. The content includes inside tips to guide a successful campaign and showcasing the links between mobile marketing, media and general broad based client advertising.

Participants leave with the ability to:

  • How to explain the benefits of different mobile approaches
  • How to make mobile a new revenue source for the organization
  • Know where mobile makes sense for a client and where it fits in the sales funnel
  • Integrate mobile to a wider set of marketing activities
  • Create and manage best in class mobile campaigns
  • Know what makes good mobile user experience

If you plan to increase your digital revenues next year, and want to ensure that you deliver best-in-class Mobile work for your client then sign up for the Webinar that will help give you the knowledge and tools you need.